| Scott Gaw, Director of Revenue Management |
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With over 19 years of successful hospitality experience, Mr. Gaw has optimized room rates and profitability through yield management strategies and by training mangers in pricing strategies. Also, he as guided sales and marketing teams in selling strategies and campaigns. |
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Mr. Gaw’s experience includes:
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Director of Revenue and worldwide sales at Laguna Cliffs Marriott—aggressively strategized yield management opportunities and as a result grew corporate base by 100% in room revenues within first two years |
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Best Western International District VI Marketing Committee– appointed to a committee of eight persons to oversee marketing efforts of 450 properties (28,736 rooms) for all Best Westerns in California, Nevada and Hawaii |
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Director of Sales and Marketing at Hampton Inn– consistently exceeded 100% of market share within competitive set while maintaining and ADR of $25 or more than competitors |
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Senior Sales Manager at Ayres Suites—developed new and maintained current corporate, leisure, government and group markets through outside appointments, cold calling, site inspections and telephone prospecting. |
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